The Des Plaines Suburban Times
“YOU” ARE INVITED TO LEONARD'S FORMAL OPENING FRIDAY, MAY 23"
Raincoat Not Just For Weather Pal
weather friend. Thnl was long ago, however, and todny’s, styled W. up and rnlnwcar thought.'of as a second topcoat by many' men.
handsome P 'enough for a'lour In the sunshine just as soon as the wcatlier Is mild enough to make his topcoat American Institute Men’s atjd Boys’ Wear.
There are' the popular sand, putty, eggshell and white shades Inthe lighter colorings along with
handsome and practical blues,
browns - and grays in the glossy w iridescents that have made such a hit In recent seasons.
If you have difficulty in ninklng up your mind as to which you prefer, the dark or the light, solveyour, problem with one of the
reversebles with a light shade on one side and an Iridescent on the oilier. I Just turn it'inside out for a fast change.
When It comes to models there almost as many, styles in men's
raincoats as there are Spring show
There.are the familiar raglan shouldered balmacaans the gin-morous military-style trench coals; single and double-breasted models the dashing, lines or sports car ; coat shorties, coacheys, split raglans tailored with what is
apparently a set-in sleeve at the front, but when viewed from the back has a raglan shoulder
If you are stepping out
dressy-jet black rain
wash and wear constructions
Pictured above is the attractive store front of Leonord's Store for Men and Boys. As the sign says, the store will other brands, Kuppenheimer ond Hommonton Park Clothes. The store, located ot 1508 Miner st. will hold its grand opening tomorrow.
Hat Wardrobe . Ideas Blossom The Idea of a lint wardrobe for the man of the house Spring, more and-more men single hat possibly
be right for all occasions.
According to the American Institute of Men’s and Boys’ Wear, the emphasis Is on soft, lightweight and crushablc fells for Spring. Novelty finishes stand out in the best looking and most comfortable selection offered. In many sensons.
In hits for both business leisure wear, there Is a strong leaning toward lower square crowns and styled-up brims. Crown treatments include center ridge telescopes, tight telescopes, suft rimmed drop-tips, sprend center creases, and slightly creased flattops.
The simple center crease with a front pinch Is, on Lite rise again and among the newest models in this style Is one inndo with n silk bound edge that, preserves llic shape and holds the snap. Double
brims, both plain nnd stitched, arc more popular than ever in tlio soft crushable Contincnlnl models Hint are a. bit Bmnllcr In slinpc with a
definite “klck-up" nl the back of the brim In the casual nml sports hats, there are mixture blends of colors, 1 ..silk finishes, hnts with self-trim bands that match the full, felts with brims made in n dnrker li’nr-If monlzlng slindc, and, of course, lighter weight versions of llic now standnrd Tyrolean sliapc-s (hat, have scored so well ns country and campus headgenr. Fellows who dote on mivullics . will take to tho revived enxunl 1 cloth hats made in herringbmie , weaves, plain weaves and In the traditional. checks. These were popular during the Victorina era and are said to have liccn given -a - new life through the costumes Worn In the hit show “My Fair Lady.”
Caps are still the first choice , Tor active1 sportswear, motoring, and that nbudeil “(xtra” In a ' man’s.-vacation luggage.
Male Sportswear j Wins Its Place
Masculine sportswear has won Its place in llic Spring sun, chiefly because the American male just loves casual apparel nnd the hold-1 ness, brightness ami imaginative styling of new leisurewear has more appeal than ever.
Thrcc-hullon sports jackets In fcnlhcrwoiglit fabrics nml slimciit slacks nru at the peak of llicir popularity. Made in a variety of blends ns' well as 100 per cent natural fibers, inspired by “University’’ style foninrcs ami Caribbean colors, the now lines arc sure to find an army of iplmlrcrs.
There's a distinctive' new look In outerwear for Spring, according to the A’.ncricnii Institute of Men’s and Boys’ Wcnr.
Much of it clinics from llic easy-to-wcar low-billion cardigans lluil have become such nnlionwiilc favorites. The vnriatlons on llic low-button cnrdlgan tlicinc arc almost endless. Wnslt-wetir fnbrlcs, silk-looks, ligb(wciglit knits cumbbicd with cut-niid-scwn cottons, solid colors, textured fabrics, bold plnlils, neat prints — and many, many others arc ready to mrcl the style preferences of the outdoor
New ideas in nautical styling arc hound to score with landlubbers as well ns "old salts.’- Zip-up aiul hiittnn-up models in blues nud reds nlong with whiles have deep-front snllor pockets. These hang .fret-tor freedom of movement, making them ensy to get in nml out of.
Knit collars nud cuffs combine with knit wtiislbnnds for snug fit' where It counts nnd keep out chill spring lirccitcs.
The C'nrlbbcan influence js seen hi some of the spritcly colors nnd soft iinstel shades used. Sluhby fabrics with look nnd feel of silk will be worn alongside tongh salt-cloths, soft napped light-weight winds and lilrnils uf wool with rut-toii or man-made- libers.
Hi, Neighbor! This Is Your Invitation To Visit Our Store
Hi, Neighbor!
'I liis is a cordial I imitation to visit onr very modern store w^iicli will open tomorrow. We’re really proud of it.
However. while tin's will he o new store hi ninny ways, from the service standpoint, we will offer the oifi, down-to-eartli, homey atmosphere. j
No one will hr/ntlie down your neeh; llic aisles will he roomy so you can browse around in comfort; everything yon might want to outfit d man from head to toe will be displayed: and onr welcome, every time yon walk through the front door ivill he sincere.
hi short: even though this is my store, I want yon to feel that it is yonr store too. It is onr store together.
As far as your clothes are concerned, l want yon to know that we will handle finality products, hut the cost will he within the reach of everynian’s pocketbook. Undoubtedly, you are familiar with the brand names we ivill carry — Kuppenheimcr. Hammonton Park, Phoenix', and Worsted-Tex.
Not only do we have ipialit) clothes at reasonable prices, but we have staff members who have hail a vast amount of experience- in “fitting the man nnd his personality.“ And each of them is waiting to do that just for you, if you will let him.
Over 75 Prizes! From A Suit to Hose Suit Raincoat Sport Shirts Belts Handkercliiefs
Boys’ Clothing Sport Coat Hats Ties Hose
Mens’ Undergarments
Leonard Mendelssohn, owner of Leonard’s store for men in Elmhurst, this week announced tho opening of his new, modern Des Plaines store at 1508 Miner si.
The “grand opening” will take place tomorrow. Friday, May 23. and it will be proceeded by a ribbon cutting ceremony at 9 a.m. City Clerk Otto Heinrich
will officiate for Mayor Herbert Bhrel.
Mendelssohn told the TIMES lie will be open every day, including Wednesdays, until 6 p.m. His store will open every morning at 9:30, except Monday when tho opening hour will probably be 10:30.
The store—which the owner has said will be a warm store where people can look around in comfort—will handle clothes made by Kup-p e n li e i m c r, Hammoiilon Park. Phoenix, and Worsted-Tex.
“And we will be able to fit tho right kind of clothes on every man from the age eight on up,” said Mendelssohn.
When speaking about his new store, Mendelssohn said, “We’re a new store in Des Plaines, but we’re old in experience.”
Mendelssohn himself lias been in various phases of the clothing business for 41 years. He has been active in retailing, wholesaling, and manufacturing.
He will be aided by his son Jerry, age 29,; his son-in-law, Abner, age 32; and Albert Dutton, a Des Plaines resident, who will be store manager.
Accessories Are Important Items
Borrowing a term from legal lingo, the American Institute of Men’s anil Boys’ Wear comes up with Ibis advice:
Gentlemen, pul your accessories before the fact — or, to pul It another way. don’t think of your accessories — llic jewelry, bells,
1 wallets, handkercliiefs, etc. — as unimportant items in your ward-I robe. No outfit is really complete I unless these small but significant ! features arc included nnd correctly coordinated.
The accessories available Uiis Spring to round out new ensembles, arc more interesting than ever.
Look at the jewelry, for instance. Colors arc light and bright — just the tiling to put some needed sparkle Into a fellow’s clothes. Stones, for example, lenn heavily to facet or emerald cuts. ..Newest are the “gold stones” used in cuff links ami tie bars.
Another fresh idea is the use of contrasting stones with a different type in each link. Etched crystnl effects, small stones and seed pearls accent both medium shaped and small pieces. Sellings Include “floating” or illusion ideas that seem to defy tho law of gravity. There are fine Florentine filigrees, grills, double deckers, textured effects in metal, and actual screens.
Sports motifs arc ns popular as
Kelts have gone colorful. Bright stripes on fabrics and elastics, combined leathers and fabrics, metal linked hides, ami exotic skins all blend to mnke belts attractive as well ns practical. Another feature nf the new bells nrc the uovcl buckles anil fastenings. Many of these carry designs and motifs of tlirlr own. Others nrc massive In treatment, using old buckles on simple leathers. There nrc rope effects, webs nnd braided elastics for cnsuul wear.
All llic favored licit leathers aro seen In wnllcts. billfolds and pocket sccrclnries, loo. Calfskins, moroccos, pigskins, ostriches, alligators, and many others arc available in very slim types for dressy wear and to hold business and identification card for business wcnr. Bells and wallets made to match cliallis tics nro n new Idea and an Ivy favorite.
Pocket handkerchiefs — adding that extra flash of goml taste — abound in new and liamlsnmc border pattern treatments.
Teen-Age Set Coming Of Age
In the considered opinion of most parents, hoys don’t clinngc much from one generation to the next. A quick glance nl youngsters tumbling out of their school ynrds tills spring days, however, shows that a vnsl clinngc tins come nbout In this appcnr.ancc — In lads of grammar school age as well s high school seniors.
Dressed just ns comforlnbly and casunlly as' they ever wore, the boys during Spring of 1958 present a far more orderly nppearnnee than they lia/e for many years, notes the American Institute of Men’s nnd Boys’ Wcnr.
Whnl’s the answer? Well, It’s nctually a happy comblnntlon of’ factors — the tccn-ngo set coming of ngc and turning Its bnck on the sloppy look so much In vogue a few years ago, nlong with the sudden and powerful hold the “Ivy Look” has tnken on the youngsters.
Scdom lias a trend captured the Imagination of the teen-ager ns fully and quickly as the Ivy styles in sportswear, dress-up wear, and what the kids themselves call knockabout wear. And the results arc all to the good. Unbelievable as It might have seemed a while back, many of tlio boys are putting in a strong pitch for suits, which they describe as “sports jackets with pants to match.
Generally, here is what the younger set Is going for this
Sport jackets — in the popular, natural-shoulder, three-button model with flapped pockets and center vents; blazers in lightweight wools, cottons and silk-wool blends, especially those with brass buttons and coordinated slacks.
Slacks — most with back-strap and buckle, in traditional flannels, cotton stripes, chinos, Bedford cords and cavalry twills; most are plcatlcss and cut with a low rise; rc-ally dressy are the whites in cotton and casy-lo-carc-for flan-
Sports shirts — especially those with a classic approach and special emphasis on checks, plaids, ginghams, stripes and solids; button-down Ivy cnllars teamed with short sleeves arc “the most”; more nttcntlon being given to small details such as slit nnd placket cuffs, contrasting collars and knit collars on eul-and-sewn shirts; knit shirts generally arc ns big with the smnll fry ns they arc with style-conscious fellows more ailvnnccd In years.
Outerwear — styled in line with Dad’s, with low-button cnrdlgans, wash-wear cottons, new stripes nnd ‘ polished cottons nil figuring big in the little league.
Suits — flannels arc tops with subtle stripes pacing solids in grays, blues anil browns; some gabardines going over big With the bigger boys.
Hals — small shape felts and caps of fabrics have renlly como
Shoes — just like their older brother’s; plain toes and wing Up bluchers for dress-up wear, and sligliUy soiled bucks or loafers for knockabout wear.
Planned Comfort In Shirts, Ties
Flanned comrorl with nn extra dividend of good looks keynotes new spring shirts and Ucs.
Wnsli-wcar cottons In lightweight fabrics, new colors, added collar styles and fancy patterns are due to lilt Uie fashion jackpot this season. according to Uie American Institute of Men’s and Boys’ Wcnr.
Collnr styles include tho very popular Ivy hutton-downs, 1 o w slupo convertibles, round pin-style, square pin-styles, tnbs, nnd short point sprc-ails with built-in slnyss.
Now shirting fabrics feature fancy “ventilated” leno nnd pique wenves, air-cooled skipdents, featherweight batiste oxfords, end-on-end madrases, batiste madrases, colorful cliambrays and the always populnr broadclotlics in white as well as colors and stripes.
Novelty Ideas arc present In double circle polka dots worked rn sheer batistes for warm-weather wear, filmy voiles decorated with fancy stripes, and new treatments of sleeve cuffs and poekots.
